Animalify Privacy Policy

This Privacy Policy outlines how your personal information is collected, used, and shared when you visit or make a purchase from animalify.store (the “Site”).

PERSONAL INFORMATION WE COLLECT

While You Visit the Site: We automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we also gather information about the web pages or products you view, websites or search terms that referred you to the Site, and your interactions with the Site. This automatically-collected information is referred to as “Device Information”.

Device Information is collected using technologies such as:

  • Cookies: Data files placed on your device or computer, often including an anonymous unique identifier.
  • Log files: Track actions occurring on the Site, collecting data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • Web beacons, tags, and pixels: Electronic files used to record information about your site browsing.

When Making a Purchase: Upon making a purchase or attempting to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, processed through PayPal), email address, and phone number. This is known as “Order Information”.

“Personal Information” in this policy refers to both Device Information and Order Information.

HOW WE USE YOUR PERSONAL INFORMATION

Order Information is used to:

  • Fulfill orders placed through the Site (including processing payment information, arranging for shipping, and providing invoices and/or order confirmations).
  • Communicate with you.
  • Screen orders for potential risk or fraud.
  • Provide information or advertising relating to our products or services in line with your preferences.

Device Information is used to:

  • Screen for potential risk and fraud.
  • Improve and optimize our Site (e.g., by generating analytics about how customers browse and interact with the Site, assessing marketing and advertising campaign success).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use it as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here.
  • We use Google Analytics to understand how our customers use the Site. You can read more about how Google uses your Personal Information here, and you can opt-out of Google Analytics here.

We may also share your Personal Information to comply with laws and regulations, respond to lawful requests for information, or to protect our rights.

BEHAVIOURAL ADVERTISING

We use your Personal Information to provide targeted advertisements or marketing communications we believe may be of interest to you. For more information on targeted advertising, you can visit the NAI’s page on online advertising here.

You can opt out of targeted advertising:

Plus, you can opt out of some services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

YOUR RIGHTS

If you are a European resident, you have the right to access personal information we hold about you and to ask that it be corrected, updated, or deleted. Contact us through the information below to exercise this right.

Note that we process your information to fulfill contracts we might have with you or to pursue legitimate business interests. Your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

We maintain your Order Information for our records unless and until you ask us to delete this information.

CHANGES

We may update this privacy policy to reflect changes to our practices or for operational, legal, or regulatory reasons.

CONTACT US

For more information about our privacy practices, questions, or complaints, please contact us by email at info@animalify.store or by mail at:

Animalify

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